Know exactly what elements of your brand strategy stimulate, engage and persuade your brands to be at the top of consumer mental agendas.  Identify the salient features and benefits that get consumers coming back.  Understand the key imagery that is linked with your brand experience across multiple channels.  Track your brands neural effectiveness over time with each new marketing and communications strategy.  Combining neuromarket research to your brand research studies provides clarity around what is stimulating your target markets brain and driving brand consideration.