What is your customers point of view?  The latest advancements in eye tracking technology allows you to capture what your customers are actually looking at.

 

At Inner Truth we use three types of eye tracking depending on the research requirement.  We only use eye tracking provided by SMI Germany the leaders in vision science and gaze tracking technology.

 

1) DESKTOP - we mostly use our desktop eye tracking when we are testing TV ad campaigns, print testing, website testing (advertising or usability) and packaging design testing

 SMI red

2) STAND ALONE - when clients want a more 'life like' presentation of their stimulus we use our stand a lone eye tracking capabilities.  This system allows us to project life size images onto a wall in digital high definition.  The format is beneficial for shelf layouts, our virtual 3D simulators, large format advertising such as bus shelters, smaller billboards and other in store media.- when clients want a more 'life like' presentation of their stimulus we use our stand a lone eye tracking capabilities.  This system allows us to project life size images onto a wall in digital high definition.  The format is beneficial for shelf layouts, our virtual 3D simulators, large format advertising such as bus shelters, smaller billboards and other in store media.

 smi red standalone product SMI red standalone

3) MOBILE - the most 'real' experience in research.  While moving around 'real time' world environments we track the sight and sounds of research participants.  Shopping point of sale studies, category shopping studies, outdoor media studies, digital interactivity studies, gaming are all areas we have used mobile eye tracking.

 etg new frames on people

QUICK EXAMPLE

 

Below is an example of key elements also known as Areas of Interest (AOI) that were captured in a mobile shopping project.  This graphic is a quantitative output of combining multiple shoppers eye data to identify the key attention grabbing locations on a shelf.

 

aois from fixations