SMI BeGaze Analysis Software

 

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SMI BeGaze, the analysis component of SMI Experiment Suite Scientific, provides a comprehensive spectrum of smart functions for analysis and visualization of the data collected in SMI Experiment Center, or in other popular stimulus software via SDK.


Review and visualize data


For instance, results are visualized by Scan Paths or Heat Maps and can be exported as a video or an image for documentation and presentations.

 

SCAN PATH

 

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HEAT MAP  

    

 

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Static Areas of Interest (AOI) and Dynamic AOI for video stimuli let you generate aggregated statistics and visualizations for multiple participants over the entire recording.  An AOI can be automatically generated for text elements (character, word, sentence, paragraph) with the reading analysis package.  The AOI editor allows for the smallest of items to analysed from pictures or brand icons on product packaging, to tag lines in ads or locations across a sporting environment or work environment.  

 

 

THE AOI EDITOR

 

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Key Performance Indicators (KPIs) provide both quantitative and qualitative information on visual behavior and impact for each AOI.  The AOI editor permits an

 

 

KEY PERFORMANCE INDICATORS

 

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AOI Sequence Chart shows the temporal order at which AOIs were hit by a participant. Gridded AOIs allow for visualization of statistic parameters and provide quick access to scan path comparisons.

 

 

AOI SEQUENCE CHART

 

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GRIDDED AOI CHART

 

 

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Compare looking behavior in your studies.  By using the Proportion of Looks analysis you can aggregate and compare hits on Areas of Interest across stimuli, participants, and AOIs by flexibly selecting parameters and by building up comparisons step-by-step.



Derive comprehensive statistics and export data


SMI’s powerful statistics allows configuration and export of statistical data tables of more than 100 statistical variables. All metrics can be exported to file with just one click and later analyzed in R, SPSS or any other statistics program.