Existing Marketing, Brand & Product
- Brand management (i.e. tracking, architecture, positioning, TV, print & packaging testing)
- Customer / shopper segmentations & needs analysis
- Retail Studies (i.e. customer tracking, eye tracking, customer journey including path to purchase)
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Innovation & NPD
- Fuzzy front end ideation, product testing, commercialization, through stage gate processes
- Category trend analysis
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Industry & Competitive Forces
- Strategic management (i.e. Porters, PESTL, Key Success Factor, Competitor analysis & market positioning, Economic Features, Driving Forces etc
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Blue Sky Strategies
- Global trend analysis
- Mergers and Acquisitions (market & customer & channel opporturnity analysis)
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