Existing Marketing, Brand & Product

  • Brand management (i.e. tracking, architecture, positioning, TV, print & packaging testing)
  • Customer / shopper segmentations & needs analysis
  • Retail Studies (i.e. customer tracking, eye tracking, customer journey including path to purchase)

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Innovation & NPD

  • Fuzzy front end ideation, product testing, commercialization, through stage gate processes
  • Category trend analysis

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Industry & Competitive Forces

  • Strategic management (i.e. Porters, PESTL, Key Success Factor, Competitor analysis & market positioning, Economic Features, Driving Forces etc

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Blue Sky Strategies

  • Global trend analysis
  • Mergers and Acquisitions (market & customer & channel opporturnity analysis)

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