Neuromarketing
Neurons initiate everything - when you see, when you hear, when you feel something, when you think and most importantly when you decide. Neural activity is measurable and visible through our neuromarket research technique of combining EEG and eye tracking technology.
Its about getting to the information that is outside our awareness, that is unfiltered but so critical to truthfully identify the right big ideas. Because consumers want experiences now, not just products, new ways of accurately measuring experiences were needed and neuromarketing is offering a solution.
Take the next 5 mins and watch the clip below from the science show Catalyst.
Below is an image from a temporary lab set up - we went to the participants!








